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Solution Overview

Brand Digital Infrastructure Development

品牌数字化平台系统搭建（POS / OCRM / CDP / MA）

Connect omnichannel data and business systems, establish unified consumer assets and precision operations, and create a digital closed loop from data-driven decisions to business growth.

Explore Solutions Selected Brands

DAOZHI Differentiation

Built for Connected Brand Growth

End-to-End System Integration

Connect POS, OCRM, CDP, MA, membership, transaction, and behavioral data into a coordinated digital foundation.

Deep Understanding of Brand Business Needs

Translate business priorities into practical platform architecture, operating mechanisms, and phased implementation paths.

Data-Driven Precision Operations

Turn unified data into actionable segmentation, lifecycle operations, automated communication, and measurable growth decisions.

Why It Matters

From Fragmented Systems to Connected Growth

When systems, data, and operations remain disconnected, digital investments struggle to create lasting business impact.

01

Fragmented System Landscape

POS, CRM, and other systems operate independently. Data cannot flow across channels, making it difficult to establish a unified consumer view or operating foundation.

02

Scattered Member and Behavioral Data

Membership, transaction, and behavioral data remain dispersed, without a robust tagging and analytics framework to support precision marketing and segmentation.

03

Tools Without Operating Mechanisms

Digital systems remain tool-oriented and disconnected from business processes, limiting their ability to drive conversion, repeat purchase, and lifecycle growth.

Solution Model

Three Connected Capability Layers

DAOZHI connects consumer identity, CRM operations, and marketing automation to create an integrated digital foundation that supports analysis, execution, and sustained business growth.

01 // Unified Identity

Brand Consumer Data Integration & Unified Identity

Description

Integrate private-domain consumer data with in-store POS transactions, connecting membership, behavioral, and purchase information to establish a unified identity foundation for operations, analytics, and business activation.

  • Connect consumer and transaction data
  • Establish unified consumer identity
  • Build owned consumer data assets
  • Enable omnichannel applications
Image Placeholder01
Consumer Data Integration & Identity Architecture
POSOCRMIdentityData Assets
02 // CRM Operations

Membership & CRM Precision Operations

Description

Build member segmentation, points, and benefits mechanisms through OCRM and a structured tagging framework. Combine them with lifecycle models to improve precision operations and long-term consumer value.

  • Improve repurchase and loyalty
  • Build consumer segmentation
  • Support lifecycle operations
  • Strengthen brand relationships
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Membership Segmentation & Lifecycle Operations
OCRMTagsLoyaltyLifecycle
03 // Growth Automation

Marketing Automation & Data-Driven Growth

Description

Combine CDP and MA capabilities to establish automated marketing and communication mechanisms, enabling precise engagement and conversion-path optimization based on consumer behaviors and tags.

  • Enable precision engagement
  • Improve conversion and repurchase
  • Automate marketing execution
  • Support data-driven decisions
Image Placeholder03
Automated Marketing & Growth Decision Engine
CDPMAJourneyGrowth

Selected Client Experience

Trusted by Leading Brands

Balenciaga
Clinique
Jo Malone London
Bobbi Brown
Noble Panacea
MUJI
Tom Ford
Decathlon

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